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The stronger a brand gets in a particular category, the weaker it gets in others

Jack Trout

founder, Trout & Partners
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If your culture doesn’t fit your strategy, it will create huge problems

John Kotter

founder, Kotter International
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Whenever a blue ocean is created, competition is rendered irrelevant

W Chan Kim & Renee Mauborgne

professors of strategy , INSEAD
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The inability to let go is far more damaging than any threat of competition

Jason Jennings

motivational speaker and corporate coach
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Most successful investments are where the odds are against you but if you succeed, you do in a big way

Richard Zeckhauser

professor of political economy, Harvard Kennedy School

You can read the first edition of Masterspeak that was published in 2013. Some of the world's finest thinkers offer their insights, advice and food for further thought in this Collector's Issue.